BEEYOND'S GLOBAL PRIVACY POLICY
Date Posted: March 18th 2022
Beeyond Marketplace, Inc., its subsidiaries, and affiliates (collectively “Beeyond,” “we,” “us,” or
“our”) have adopted this privacy policy (“Privacy Policy”) in connection with the use of our cloud
services (the “Cloud Services”) by our customers (“Customers,” “you,” or “your”) and other users
that are authorized by Beeyond to access and use the Cloud Services (“Users”).
Beeyond understands that Customers, potential Customers, and other Users that visit our website
(“the Website”) and/or use the Cloud Services care about how their information is collected, used,
processed, transferred, stored, and shared. This Privacy Policy describes Beeyond’s commitment
to protecting your privacy. Any capitalized terms not defined in this Privacy Policy shall carry the
meanings set forth for such terms in Beeyond’s Cloud Services Agreement and/or Beeyond’s
Acceptable Use Policy.
Please familiarize yourself with this Privacy Policy. This Privacy Policy is regularly reviewed and is
updated as often as necessary by Beeyond. Any such updates will be posted publicly on the Website. If we
make substantive changes to the purposes and policies set forth in this Privacy Policy, we will update this
page and we will inform Customers of any such update via email or through notifications within the Cloud
Services.
1. The Information We Collect and How We Use It
1.1 Website
When you visit our Website, you are not required to actively provide any
information. However, we may collect some of your Personal Data and Navigation
Information (each as defined in Section 1.3 below). We collect some Personal Data,
and may collect some Navigation Information, when you contact us via the
Website, sign up to download or receive information from us, or sign up to use our
Cloud Services. Some information is collected via the Website using cookies. See
Section 4, below.
1.2 Beeyond’s Cloud Services
We may collect Personal Data and Navigation Information from Customers and
Users of our Cloud Services to help us provide, administer, and improve the Cloud
Services and your use of same. In order to use the Cloud Services, you will need to
provide your full name and email address to us as well as any other information, as
set forth in this Privacy Policy, which information is necessary for Beeyond’s
fulfillment of its obligations to you under the relevant Beeyond Cloud Services
Agreement.
1.3 Collected Data
“Personal Data” refers to any information that can be used to identify you
personally. For our purposes, this may include your (first and last) name, email
address, User ID, company name, address, phone number, data you write in a
contact form, your project role, your uploads (including any creatives and/or
content related to any of your advertisements that are served through the Cloud
Services), your preferences, and your account information and settings.
“Navigation Information” refers to information about your computer, device, visits
to the Website, and use of the Cloud Services. For our purposes, this may include
the website you visited prior to visiting our Website or the link or campaign you
clicked on to reach our website, your IP address, geographical location (city and/or
country), browser type and version, internet service provider information, referral
sources, length of visits, pages viewed, language preferences, heat mapping, and
other forms of website analysis. In some cases, Navigation Information may also
be Personal Data.
Generally, we may use your Personal Data and Navigation Information for the
following purposes:
1.3.1 Personalizing the Website for the legitimate purpose of improving
your experience and use of the Cloud Services. We retain Personal
Data processed for this purpose until your browsing session with us
has ended or until such time as you no longer have a profile or
account with Beeyond;
1.3.2 Creating and/or managing your Beeyond account in performance of
our Agreement (as defined in Beeyond’s Cloud Services
Agreement). We retain Personal Data processed for this purpose
until we receive an actionable request to delete a Customer’s (or
User’s) Personal Data, or in the case of termination or expiration of
our Agreement with a Customer, as applicable;
1.3.3 Understanding Customer and User preferences for the legitimate
purpose of improving the Cloud Services. We may retain Personal
Data processed for this purpose until you withdraw your consent;
1.3.4 Interlinking Customer and User information to learn about your
preferences and those of Customers and Users like you for the
legitimate purpose of improving our services. We may retain
Personal Data processed for this purpose until you withdraw your
consent; and
1.3.5 Contacting you for direct marketing purposes. We may retain
Personal Data processed for this purpose until you withdraw your
consent.
1.4 Supporting Suppliers
The Website and the Cloud Services integrate some services and/or products
provided by third parties. We may share some of your information with these
suppliers so that they can provide their services and/or products to you (including
the serving of advertisements on media, payment processing, removing repetitive
information from prospect lists, analyzing data, marketing support, Customer
and/or User profiling, business development, and customer service), thereby
facilitating your use of the Cloud Services.
To ensure that your Personal Data is collected, processed, used, stored, and
transferred securely and in accordance with applicable law, Beeyond uses third
parties that provide sufficient guarantees to implement appropriate technical and
organizational measures to protect your information. For such third parties that may
transfer Personal Data outside the European Economic Area, Beeyond implements
appropriate safeguards for such transfers (e.g., EU Standard Contractual Clauses,
and binding corporate rules).
Please note, the terms and privacy policies of such third parties may apply to you
as well, in particular: Google Analytics, Stripe. Your acceptance of applicable third
party terms and policies is required to access the Website and the Cloud Services.
Disclaimer: This overview of third-party suppliers provides a current view of their
policies. Beeyond strives to keep this list as up to date as reasonably possible.
1.5 Third-Party Websites
The Website and/or the Cloud Services may contain links to third party websites.
Such links do not amount to an endorsement of such other websites by Beeyond,
and Beeyond is not responsible for any websites other than its Website.
1.6 Customer Testimonials
We may publish Customer testimonials on the Website or in other marketing
materials which may contain Personal Data. We will obtain consent from each
relevant Customer and any featured individuals prior to publishing any
testimonials. This consent may be thereafter withdrawn by communicating your
desire to withdraw such consent via email to legal@beeyondmedia.com
1.7 Information of Children
The Website and Cloud Services are for business use and are not intended for or
targeted toward children under 18 years of age (“Children”). We do not knowingly
collect any information about Children. We encourage parents and legal guardians
to monitor the internet usage of their Children and ensure they do not use the Cloud
Services or provide personal information to Beeyond. If you believe that we have
collected information about Children, please contact us at legal@beeyondmedia.com
so that we can delete that information.
1.8 We Do Not Sell Personal Data
We do not sell your Personal Data.
2.Personal Data Retention and Security
2.1. Retention of Personal Data
We retain Personal Data for as long as we reasonably consider it necessary for the
purposes for which it was collected, after which time we will delete such
information. You can request deletion of your Personal Data as described in Section
3 below.
2.2. Security of Personal Data
Data security is a matter of critical importance to us. Beeyond uses a wide range of
security measures to safeguard your data against unauthorized access and
disclosure, and we continually assess our security systems to ensure their
effectiveness. Amazon Web Services, Cloudflare and Elastic Cloud provide our
servers and maintains them in high-security controlled environments pursuant to
the their cloud security policies.
2.3. Transfer of Personal Data
As a business that has Customers and Users worldwide, we may transfer and access
Personal Data around the world, including to and from the United States. To comply
with applicable law, we maintain strong data protection and privacy controls to
protect your Personal Data during cross-border and international transfers, as well
as during periods of storage in foreign countries.
We believe that your privacy rights are not contingent on your nationality or
residency. While applicable law always governs data privacy matters, we intend for
this Privacy Policy to apply generally to Customers, Users, and their Personal Data
around the world. Nevertheless, privacy law is constantly changing so we reserve
the right to deviate from (and to revise) this Privacy Policy where applicable law
provides for different requirements.
2.4. Required Disclosure of Personal Data
We may use or disclose your Personal Data if we reasonably determine that such
use or disclosure is necessary to (a) protect our rights, operations, Customers, or
Users; (b) comply with applicable laws, a valid court order, or other legal
proceeding; and/or (c) otherwise perform the contractual obligations we have
regarding our Customers.
We may transfer the data we control, including Personal Data, in the event of a
company reorganization, merger, or sale.
3.Your Data and Your Rights
As a general matter, depending on local data protection laws, you have rights that may include:
3.1 How to Exercise Your Rights
If you wish to exercise your rights with respect to your Personal Data, you can
email your request to legal@beeyondmedia.com or send postal mail to us at:
Name: Beeyond Marketplace, Inc.
Address: 1 Chestnut Hill Plaza #1027 Newark, DE 19713
Attn: Legal Department
We will generally respond to your request within 30 days.
If you wish to unsubscribe from an email list, please click the “unsubscribe” link
found at the bottom of our emails. If you work for one of Beeyond’s Customers,
you should request from such Customer that such Customer delete your Personal
Data. If you want to raise a complaint about the way we process your Personal Data
or the way we have handled a request, please contact us by email or postal mail as
set forth in this section, above.
Customers and other Users of Beeyond’s Cloud Services can withdraw any consent
they provided by adjusting their profile settings through the Cloud Services or by
communicating with us via email or postal mail as set forth in this section, above.
Please note that the collection, processing, use, sharing, storage, and transfer of
your Personal Data may be necessary for you to be able to use our Cloud Services,
and that Beeyond’s Customers and Users cannot unsubscribe from emails we
consider to be important in connection with your use of the Cloud Services.
4.Cookies
We use cookies on our Website. Cookies are small text files sent by a web server to your web browser and saved locally on your computer or device. The cookies allow the server to uniquely identify the browser on each page. Cookies do not cause any harm to your computer or device, and do not contain any viruses.
We use the following categories of cookies on our website:
Category A: Strictly Necessary Cookies
Strictly necessary cookies are essential in order to enable you to navigate the Website and use the Cloud Services. Without these cookies, we would be unable to provide you with the Cloud Services.
Category B: Performance Cookies
Performance cookies collect information on how Customers and other Users use our Website. The data stored by these cookies never shows personal details from which your individual identity can be established.
Category C: Functionality Cookies
Functionality cookies remember choices you make such as the country you visit our Website from, the applicable language and search parameters. These can then be used to provide you with an experience more appropriate to your selections and to make the use of Cloud Services more tailored to your goals and objectives.
Disabling and Opting-Out of Cookies
Current versions of web browsers offer enhanced user controls regarding the placement and duration of both first and third party cookies. Search for "cookies" under your web browser's Help menu for more information on cookie management features available to you. You can enable or disable cookies by modifying the settings in your browser. However, if you choose to disable cookies in your browser, you may be unable to complete certain activities on our Website or to correctly access or use certain aspects of the Cloud Services.
Information Collected from Other Websites and Do Not Track Policy
Through the cookies we place on your browser or device, we may collect information about your online activity after you leave our website. Just like any other usage information we collect, this information allows us to improve the services and customize your online experience, and otherwise as described in this Privacy Policy. Your browser may offer you a “Do Not Track” option, which allows you to signal to operators of websites and web applications and services (including behavioral advertising services) that you do not wish such operators to track certain of your online activities over time and across different websites. Our Cloud Services do not support Do Not Track requests at this time, which means that we collect information about your online activity both while you are using the services and after you leave our services.
5. California Consumer Privacy Act (CCPA) Supplement
The CCPA is effective as of January 1, 2020. If you are a resident of California, this supplement
to the Privacy Policy (this Section 5 of the Privacy Policy) sets forth additional rights and
information that is relevant to you.
A number of requirements under the CCPA are addressed in other provisions of this Privacy
Policy. This supplemental section is meant to fill in any gaps for California residents of provisions
that have not already been set forth in this Privacy Policy, above. The terms used in this
supplemental section are either defined in this Privacy Policy or in the text of the CCPA.
CCPA Consumer Rights
Under the CCPA, you have, among others, the following rights:
Submitting Requests under CCPA
California residents may submit requests to Beeyond for information permitted under the CCPA
via email to legal@beeyondmedia.com
Please be as specific as possible when you exercise your rights under CCPA and submit a request
to us regarding your personal information. In addition, please note that, under the CCPA, we are
obligated to verify your identify before we process your request.
No Discrimination
Beeyond will not discriminate against you in pricing, user experience, or any other way for
exercising any of your rights under the CCPA.
6. General Data Protection Regulation (GDPR) Supplement
The European Union’s (EU) General Data Protection Regulation, better known as GDPR, is one of the most comprehensive privacy and security laws in the world, and is effective as of May 25, 2018. This regulation was implemented by the EU to harmonize data privacy laws across Europe, protect EU citizens’ data privacy, give individuals more control over their Personal Data, and regulate the way organizations approach data privacy.
At Beeyond, we have worked hard to become GDPR compliant. Because of the importance of GDPR regulations for our Customers, partners, and other relevant stakeholders, this section aims at promoting transparency and understanding in connection with how Beeyond approaches GDPR compliance.
GDPR’s Application
GDPR applies to any entity or company that processes Personal Data as part of business activities within the EU, and to organizations that are not established in the EU but still offer products/services and/or is monitoring the behavior of individuals within the EU
GDPR outside of the EU
GDPR allows Personal Data to be processed outside of the EU when specific arrangements are made to ensure an adequate level of data protection. Beeyond has data processing agreements in place with its relevant processors and controllers to ensure the security of Personal Data in accordance with the requirements of the GDPR.
Under the GDPR, businesses to which the GDPR applies must adhere to the following rules:
Personal Data must be processed in a lawful and transparent manner; there must be specific purposes for processing the data and those purposes must be indicated to individuals when collecting their Personal Data only the personal data that is necessary to fulfil a purpose can be collected; Personal Data cannot be stored longer than necessary for the purposes for which it was collected; and organizations must install appropriate technical and organizational safeguards that ensure the security of the Personal Data
Our Compliance with the GDPR
Beeyond collects, uses, processes, transfers, and stores Personal Data in connection with the provision of our Cloud Services to Customers and Users, contracting with third-party suppliers, or hiring new employees.
Beeyond identifies all the Personal Data that is processed and defines the purpose of this processing in order to determine how the collected data is used and provide appropriate visibility and transparency. Beeyond is developing systems and procedures to implement GDPR principles into our system, data, and business practices on an ongoing basis.
Additionally, considering that data privacy also requires strict data security, Beeyond has implemented processes and procedures to ensure that necessary security levels are set in place, such as the encryption and anonymization of Personal Data, the creation of processes for data breach notification activities, and the advancement of employee awareness.
Please note that the contents of this section simply provide information to help you understand
how Beeyond addresses certain requirements under the GDPR. None of the contents of this Privacy
Policy, including this section, are legal advice.
The Privacy Policy was last updated and reviewed on March 18th 2022.