AVIS Boosts Brand Visibility During Holy Week with Beeyond
A targeted DOOH campaign increases visibility for AVIS in key locations across Mexico City during peak travel season.
AVIS activated a strategic DOOH campaign during the Holy Week holiday period, focusing its presence on two major urban areas in Mexico City.
The campaign featured:
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Time segmentation: Ads were scheduled during high-traffic hours, prioritizing exposure to the target audience.
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High-impact locations: Screens located in high-traffic and high-visibility areas such as Paseo de la Reforma and Avenida Presidente Masaryk.
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Brand goal: Increase brand recognition and recall during an ideal context for activating mobility services.
This initiative is part of AVIS’s ongoing efforts to engage its audience at strategic moments throughout the year, leveraging technology and planning to achieve measurable outcomes.
