This was Beeyond Day: a new event for the DOOH industry, launched by Beeyond Media
Agencies, brands and media owners met in Mexico City to learn about trends and projections for the coming year.
Beeyond Media, a leader in innovating DOOH programmatic advertising, organized the first Beeyond Day in Mexico City.
The event, held on October 18, aimed to create a space for the exchange of trends and projections for 2023.
The event, promoted by CEO of Beeyond Media Mexico Arlene García, was a success: more than 20 companies attended, representing the different brands, agencies and media companies that make up the Beeyond Media ecosystem.
DiDi, Land Rover, L'oreal and American Express are some of the brands that made their way to Brocante Botánico to participate in the event, choosing the platform as one of their most strategic means to reach their users.
Made, Matterkind and Initiative were also present on behalf of the agency sector, a fundamental link between this innovative tool and the needs of clients.
As for the partners, Grupo Vallas, Promoespacio and Cattri were some of the media owners who accompanied the event organizers to join "The DOOH revolution", a slogan that circulated emphatically on LinkedIn during the days after Beeyond Day.
Nicolás Maslo, Director of Minsait Xtudio México and member of the ISDI academic council, was responsible for the talk "A programmatic life", a space for reflection to understand this technology and guide it towards results.
He kicked off his presentation by saying: "When we think of 'programmatic,' we generally think of how advertising 'haunts' us. However, 90% of the time we are exposed to programmatic ads, we don't realize it... Why?"
Alberto Tovar Martinez, Global Brand VP at Kavak, offered his contributions in the talk "The new challenges for DOOH", with a perspective focused on the trends that will be important in 2023, in an industry in constant and challenging movement.
Alejandro Donzis, CEO of Beeyond Media, closed the cycle of presentations to inaugurate an enriching moment of networking that, between signature drinks and live music, created an unorthodox Tuesday evening for the guests.
Donzis adds: “Generating these spaces for exchange enriches our industry, making it increasingly attractive and a protagonist in the media mix of brands and agencies. DOOH is growing by leaps and bounds in Latin America and it is up to our community to keep the trends alive, without taking a break, and work on the next innovations.”
Beeyond Day is the company's promise to continue promoting this meeting point in the different countries of the world in which it operates, with more and more attendees and surprises. The rumors of (and requests for) a next edition were not long in coming.
