DOOH with Beeyond during holidays and special occasions

The last quarter of the year is the "golden quarter" for consumption. Black Friday, Christmas, New Year, and summer holidays are concentrated within a few weeks, leading brands to compete fiercely for attention across all channels. In this context, Digital Out Of Home in LATAM establishes itself as a strategic ally to impact audiences while they are on the move, shopping, traveling, and celebrating.

Beeyond supports its clients with multiple regional DOOH campaigns that combine context and technology to maximize the value of every activation. As premium inventory quickly reaches maximum occupancy due to high demand, it is essential to plan ahead for key dates on the annual calendar to ensure visibility, impact, and results.

A more mobile and omnichannel consumer

During the holidays, there is a notable increase in traffic at shopping malls, supermarkets, commercial streets, airports, and highways. This increase in circulation translates into more opportunities to connect with consumers at moments of high purchase intent.

Some data that helps provide perspective on this phenomenon:

• DOOH maintains a sustained growth rate globally, with double-digit annual investment increases, positioning itself as one of the fastest-expanding digital media.
• Out Of Home advertising has accumulated several consecutive quarters of growth, reaching record billing levels, driven especially by digital and programmatic formats.

The street has become central to media strategies again, but now with digital capabilities, data, and measurement.

Why DOOH works especially well during the holidays

The combination of increased mobility, a positive emotional context, and proximity to the point of purchase boosts the impact of DOOH during these dates:

• OOH (including DOOH) reaches nearly the entire adult population weekly, guaranteeing massive coverage during key periods.
• More than 70% of people report taking some action after seeing DOOH advertising (searching for the brand, visiting a store, interacting online), and the perception of the medium is mostly positive compared to other digital channels.