J&T Express impacts Mexico with Beeyond

Within the framework of a peak e-commerce season like December, where orders and deliveries increase significantly, the global logistics company J&T Express consolidated its brand presence with a Digital Out Of Home campaign at strategic points within the Mexico City International Airport.

Focus on leadership and results

In a month that represents the ultimate challenge for the supply chain—with an exponential increase in orders and deliveries and where visibility becomes a critical asset—J&T Express, a firm specialized in e-commerce services, executed an ambitious branding strategy with Beeyond at the Mexico City International Airport (AICM).

The choice of location was not accidental: the three intervened zones concentrate the highest flow of entrepreneurs, executives, and decision-makers, all of whom are key in logistics management.

Thanks to the rotation of DOOH screens in high-impact areas of the airport and reinforcement during peak traffic days, the brand not only achieved recall but also demonstrated its operational capacity during the most demanding time of the year, positioning itself as the strategic ally for urgent deliveries.

High-flying recall

The results were compelling: over 2 million impressions were surpassed, achieving massive reach and guaranteeing a long-term presence. Furthermore, the company confirmed that the campaign will remain active until March 2026, extending beyond the intensity that December implies for e-commerce.

The success of this execution by Beeyond reaffirms the power of DOOH as an indispensable channel for connecting with audiences by integrating digital technology into high-traffic physical spaces like the AICM, transforming a public space into a tool for conversion and prestige, and making every impression count.