Beeyond Media present at Programmatic Mexico to discuss the future of DOOH
During the month of April, a day of exchange and collaboration took place to reflect on the present and future of Digital Out of Home (DOOH) in the country.
The Programmatic México event brought together industry leaders who discussed the challenges and opportunities of the sector in an increasingly dynamic environment.
Beeyond Media participated through two of its executives. Angélica Lara, Regional Manager for Mexico and Central America, took part in a roundtable focused on Public DOOH (PDOOH) trends, alongside prominent industry professionals. In her speech, she emphasized the importance of engaging increasingly demanding and multi-channel audiences with relevant, segmented, and measurable proposals. One of the key points was the strategic role that outdoor advertising can now play in any media plan, thanks to the possibilities offered by data and precise segmentation.
The event concluded with a keynote speech by Arlene García, CEO of Beeyond MX, titled “DOOH’s & Don’ts of DOOH”. It was a talk full of valuable insights that all industry professionals should consider when activating programmatic campaigns in outdoor settings.
With these participations, Beeyond Media reaffirms its commitment to developing a smarter, measurable, and audience-connected DOOH ecosystem aligned with new consumer habits
