Birkenstock and Beeyond expand across Mexico

During the month of July, a tailored segmentation strategy was carried out in Mexico’s main cities for footwear brand Birkenstock. Three key traffic fronts were targeted, and data intelligence from our platform was used to select the devices with the highest visibility and traffic at optimal times.

Just the right presence

With the goal of achieving both branding and awareness, the campaign was segmented across 12 tactical sites, 8 shopping mall façades, and 10 gyms:

• AAA shopping mall façades in strategic states such as Veracruz and Jalisco, where the brand sought to reinforce its presence.
• Tactical sites in Mexico City, located near its main boutiques inside premium malls.
• Gym chains in Mexico City, Guadalajara, and Monterrey, where videos were projected featuring iconic figures (such as ultramarathoner Scott Jurek), highlighting the importance of rest and recovery, and how Birkenstock is the perfect ally for that.

Thanks to our platform’s data intelligence, the devices with the highest visibility and traffic at key times were selected, maximizing impact in both outdoor and indoor formats, and conveying the experience and quality of the German brand.