Circuito de la Pasión – Follow Your Team: the thrill of football, now also on DOOH screens

Football ignites a passion that transcends borders, and Beeyond Media takes it to the next level with Circuito de la Pasión – Follow Your Team, a global initiative designed to help brands connect with fans following their national teams around the world during the 2026 World Cup, which will take place from June 11 to July 19 across the United States, Mexico, and Canada.

For the first time, DOOH campaigns will be possible during the World Cup, covering all 104 matches in 16 different cities and throughout the entire fan journey: from the roads leading to airports, at departure and arrival terminals, near stadiums and fan fests, to tourist hotspots in host cities.

Thanks to Beeyond Media’s global network of over 2 million screens, we can offer access to more than 100,000 screens from multiple Media Owners in over 30 countries, enabling brands to follow their teams and experience the World Cup with presence, excitement, and global scale.

Circuito de la Pasión represents a unique opportunity to connect with fans at the exact moment when emotions run highest: when they travel, celebrate, and support their team. Only Beeyond Media can make this possible by combining technology, global reach, and a programmatic network that connects continents through DOOH.