Citizen Strengthens Retail Strategy with Beeyond
Citizen leverages strategic DOOH campaigns to boost retail traffic in key U.S. markets.
Citizen Watches, the global leader in watch manufacturing (with notable brands such as Bulova and Frederick Constant), launched a strategic spring campaign in three key markets: New Orleans, Miami, and Los Angeles. The primary objective was driving consumers to retail partner locations, fully leveraging Digital Out Of Home (DOOH) capabilities.
Strategic formats, robust results
The campaign effectively utilized diverse formats, including street furniture in strategic locations like Brickell Avenue and Dania Point (Miami), as well as visually impactful billboards. This format combination ensured comprehensive coverage, capturing attention from pedestrians and drivers alike.
Significant and targeted reach
From February 1st to March 31st, the campaign generated over 2.3 million impressions. Strategic budget allocation maximized exposure in high-traffic locations, resulting in high visibility for the brands involved.
Citizen’s campaign demonstrates how strategic planning with DOOH through Beeyond can notably enhance visibility and retail traffic, delivering measurable results and strengthening key retail partnerships.
