DOOH effectiveness during seasonal peaks

Forbes highlights the rise of outdoor advertising in the age of AI and the importance of balancing human touchpoints with the possibilities offered by new technologies to retain customer trust. According to the report “The CX trust deficit: Loyalty at risk in the digital age,” 7 out of 10 U.S. consumers are willing to share personal information with brands for better experiences, but 63% would walk away after just a couple of bad experiences.

Moments that drive sales

When trust is fragile and users expect personalized interactions, Digital Out Of Home advertising not only proves its consistency over time but now offers multiple possibilities with screens in strategic locations and cutting-edge technology. Especially as brands enter a critical period to capture attention between Black Friday, Cyber Week, and holiday shopping.

DOOH provides a way to stay visible, flexible, and impactful during a crucial time for all sectors (from electronics and toys to fashion and home goods). As an essential part of the strategy, screens reach users at key decision-making moments: on the move, near stores, and on their way to shop. Therefore, demand for these high-value DOOH locations spikes, often selling out months in advance. In this regard, The Drum suggests:

• Secure inventory in advance with programmatic guarantees.
• Use data triggers to optimize delivery.
• Prioritize screens during peak hours to uncover untapped impressions.