Mountain Dew Unveils Its New Look with Beeyond

With a high-impact DOOH campaign, Mountain Dew brought its refreshed visual identity — “New Look. Same Dew” — to life this summer through a powerful two-month strategy executed across the United States by Beeyond. The activation covered nine key southern states, with a special focus on Tennessee.

Local Connection and Bold Spirit

The campaign sought to revive the brand’s original essence: “Living life to the fullest.” To maximize reach, Beeyond leveraged more than 300 digital screens that lit up highways and urban areas, generating over 40 million impressions across premium formats, including billboards, spectaculars, and urban panels.
In Tennessee — Dew’s home turf — the campaign went even further, incorporating the exclusive tagline “The Tennessee Original,” fostering a deeper local connection and reinforcing brand relevance.
From striking billboards to vibrant urban panels in strategic locations, Mountain Dew’s new look not only captured attention but also boosted brand awareness and reaffirmed its bold identity — achieving tangible results.