Out of Home Advertising Revenue Reaches Record Highs
DOOH accounts for 34% of total spend and grows 7.5% in 2024, with public transit leading the category.
According to data from the Out Of Home Advertising Association of America (OAAA), the OOH industry reached over $9.1 billion in 2024, a 4.5% increase compared to the previous year. DOOH represented 34% of total Out of Home ad spend and grew 7.5% in 2024, strengthening its role as a major growth driver, with public transit leading the category with a 10.6% increase.
According to the association, half of the top ten product industries saw double-digit growth. Notably, political advertising hit record numbers, likely driven by the U.S. presidential election year.
The Top 10 OOH advertising categories in 2024 (by investment) were:
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Legal services
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Hospitals, clinics, and medical centers
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Hotels and resorts
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Quick-service restaurants
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Consumer banking
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Universities and colleges
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Local government
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Grocery and food chains
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Television and cable TV
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Live theater, opera, music, and dance
In addition, the Top 10 OOH advertisers in 2024 included Apple, McDonald's, Amazon, Coca-Cola, Verizon, Disney, Morgan & Morgan Attorneys, Hotels.com, Google, and Samsung. Furthermore, 60% of the top 100 OOH advertisers increased their investment compared to 2023—more than 25% were tech or direct-to-consumer brands, including Stripe, Old Navy, Honda, Nike, Hotels.com, Carnival, Turo, 7-Eleven, QuikTrip, Molson Coors, VRBO, Total Wine & More, and Meta.
OAAA President and CEO Anna Bager described it as an “exceptional year,” highlighting “the continued strength and momentum of Out of Home advertising.” She also noted that “as brands double down on innovation and creativity, OOH remains a powerful engine of engagement across all sectors.”
The OAAA report was compiled using data from Miller Kaplan, Vivvix-MediaRadar, and sworn statements from member companies.
