P&G Joins Beeyond for the Bariloche Ski Season

With its Head & Shoulders Oasis line, P&G made a strong impact during the entire winter season through Beeyond’s strategically placed DOOH screen at Centro Catedral — a high-traffic hub surrounded by snow and nature, where thousands of visitors experienced the mountain firsthand.
This enabled a global brand like P&G to connect with its audience during Argentina’s winter holidays in one of the country’s most iconic destinations, known for its robust tourism infrastructure. The choice was no coincidence: the surroundings of Cerro Catedral perfectly embody the essence of the Oasis line — freshness, renewal, and a connection with nature.
Together with Beeyond, P&G delivered a unique DOOH experience, attracting both local residents and international tourists who, year after year, choose the most visited ski destination in South America.