Together with Beeyond, Sadia bets on DOOH

With an impactful and strategic proposal, Sadia took over the streets of Argentina with a powerful Digital Out-of-Home campaign developed by Beeyond. The execution combined a programmatic presence at key locations throughout the Buenos Aires Metropolitan Area with a high-impact special activation at the Obelisco.

Focus on Innovation

Under the concept of "Yellow Hour" the mass consumer brand successfully stood out with dynamic messaging and a 360° execution that captured public attention in moments and locations of maximum visibility. This achieved a perfect synchronization between automated buying technology and an iconic presence in the heart of Buenos Aires.

Sadia didn't just go outdoors; it owned the space through a takeover at the Obelisco—the most visible landmark in Argentina—complemented by a programmatic network to optimize presence at strategic points across the Buenos Aires Metropolitan Area. This integration guaranteed not only frequency but also relevance, as the brand appeared exactly where and when its audience was most receptive, generating massive recall and contextual relevance.

How to stand out in a city saturated with stimuli?

Sadia found the answer with a Digital Out-of-Home campaign alongside Beeyond that combined geographic segmentation and high impact in a competitive urban environment during peak visibility hours. Simultaneously, the use of dynamic messaging allowed "Hora Amarilla" to adapt to the city's pace at the Buenos Aires epicenter.

With the Obelisco as its flagship, the execution successfully captured consumer attention, proving that outdoor advertising—when intelligent and well-located—remains key to building brand positioning.